MARKETING/COMMUNICATIONS PLANNING < BACK

Eskimo Steel - Prospects Research Strategy

Eskimo Steel - Open House concept for National Steel Day

Collins Steel - Open House concept for National Steel Day

Alberta Construction, Renovation & Demolition (CRD) Advisory Committee - development of a strategic communications plan to encourage the reduction for CRD waste into the waste stream and recycling of CRD waste into CRD recycled waste products.

Alberta Human Resources & Employment - for whom we developed a strategic conference plan for a first time career and employment skills conference for Alberta youth ages 18-24.

Alberta Dairy Council’s Plastic Milk Jug Recycling Program - development and implemented a province-wide communications program to encourage the public to voluntarily recycle plastic milk jugs. The program has recently been expanded to include for gable-top cartons and a provincial television, radio and print advertising campaign.

Alberta Treasury Branches - provided strategic and conceptual support for ATB’s province-wide “Anything is Possible” employee meeting attended by over 3,000 employees.

Alberta Women’s Enterprise Initiative Association - developed a restructuring five-year strategic marketing plan.

Canadian Information Processing Society (CIPS) - led a strategic planning session to determine a theme and corresponding conference programming for the 1999 national conference.

Canadian Wheel - developed and led Canadian Wheel’s first employee strategic planning retreat.

DeVillars Jones, Barristers & Solicitors - led a strategic marketing planning session to develop and implement a strategic plan.